One Day on Earth

Today sees the filming of a global collaborative project; One Day on Earth, which the organisers are describing as the “largest participatory media event in history”.  It’s hot on the heels of Life in a Day, the Ridley Scott, Kevin Macdonald project that I wrote about back in July for which You Tubers were invited to record on July 24th, and at first glance seems barely distinguishable from that initiative.

” Together, we will showcase the amazing diversity, conflict, tragedy, and triumph that occur in one day,” the promo explains,” If you believe in something, if you have one message you can put in the world’s time capsule, one story you can put in the record of history, we hope that you will be inspired, and really go out and find it, and put it in the capsule, put it in the document, put it in our film.”

Sounds familiar, but where the focus of the call to action for Life in a Day was “compelling and distinctive” content and directorial point of view, One Day on Earth has a social purpose, or a number of purposes, as the Friends and Causes pages on the website makes clear. In particular many of today’s recordings will have a sustainability theme as 10:10:10 (10th October 2010) is a day of action for a number of organisations addressing climate change including, a partner in One Day on Earth. Another interesting feature of One Day on Earth’s mission statement is that the content created today will become a user created shareable documentary archive. That’s a major piece of work to deliver, but could be of immense value. Additionally, with one project on You Tube and the other on Vimeo it will be fascinating to see how the raw content and the edited films from the two projects compare.

Writing back in July I thought that, with the producers’ star names and the lure of a trip to the Sundance Film Festival for a lucky few, Kevin Macdonald and the Life in a Day team would receive a lot of content. I’m not sure anyone could have predicted that they would be trawling through 80,000 contributions from 197 countries. That’s an awesome shooting ratio. The editor, Joe Walker, explains how they’re processing that material on the Life in a Day channel.